Richards ( The Meaning of Meaning, Practical Criticism), and forward to discoveries from James Joyce, the symbolist poets, Ezra Pound back to antiquity and the myth of Narcissus, forward to the mythic structure of modern Western culture dominated by electric technology.
The investigation led him back to lessons on the training of perception from his Cambridge professors, such as I.A. He suspected that this had to do with ways of learning and set out to investigate it. Though his students at the University of Wisconsin were his juniors by only five to eight years, he felt removed from them by a generation. The shock that McLuhan experienced in his first teaching post propelled him toward media analysis. Copyright the Estate of Yousuf Karsh, California. Looking back on both his own Cambridge years and the longer history of the institution, he reflected that a principal aim of the faculty could be summarized as the training of perception, a phrase that aptly summarizes his own aim throughout his career.
After Manitoba, graduate work at Cambridge University planted the seed for McLuhan’s eventual move toward media analysis.
He was learning in spite of his professors, but he would become a professor of English in spite of himself. McLuhan was still a twenty-year old undergraduate at the University of Manitoba, in western Canada, in the dirty thirties, when he wrote in his diary that he would never become an academic.
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